Solaris, a luxurious e-yacht rental company, required a brand identity that exudes sophistication and elegance, reflecting the premium nature of its offerings. The logo design features a meticulously crafted illustration of a yacht, symbolizing the essence of maritime luxury. The logotype, set in a stylized serif font, adds a touch of classic refinement, aligning with Solaris's upscale market positioning.
The color palette draws inspiration from the natural elements of the sea and the sun. The deep blue represents the vastness of the ocean, conveying a sense of tranquility and depth, while the rich yellow/gold embodies the warmth and brilliance of the sun, signifying the luxurious experiences Solaris offers.
This project captures the essence of high-end nautical adventures, creating a visual identity that is both timeless and modern, perfectly tailored to resonate with Solaris's discerning clientele.
